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Business 2 Eternity Brokers

Business Brokering | Mergers & Acquisitions

Valuations

STILL NOT SURE?

Frequently Asked Questions

How long does it take to sell a business?

The average business sale takes 6 to 12 months, but this can vary based on your industry, the business’s financials, deal complexity, and buyer readiness.Preparation makes a huge difference. Businesses that are well-prepared—clean books, transferable systems, documented processes, and reduced owner dependence—typically sell faster and for more money.

We guide you through pre-sale prep to streamline the process and reduce time on market.

What’s my business really worth?

A business is worth what someone is willing to pay and what it's ready to support in terms of cash flow, risk, and growth. We perform a comprehensive valuation based on earnings (like SDE or EBITDA), industry benchmarks, intangible capital (customer loyalty, brand, team, systems), and market demand.

If your business isn’t yet where it needs to be, we’ll help you build value before listing—so you don’t leave money on the table.

Should I tell my employees or customers I’m selling?

Not at first. Confidentiality is key during the early stages of a sale. Premature announcements can cause anxiety among staff or customers and may disrupt operations. We help you structure the process to protect confidentiality while preparing internal systems for a seamless transition once a buyer is secured.

When the time is right, we also guide you through communication planning for employees, customers, and vendors.

Will I have to stay on after the sale/transfer of ownership?

It depends on the buyer and deal structure. Some buyers want you involved short-term to help with transition and training (commonly 3 to 12 months), while others—especially strategic or experienced buyers—prefer you to step away quickly. The good news? With the right preparation, you’ll have options. We help you build a business that can run without you, giving you the freedom to negotiate your ideal exit timeline.

align your goals with your exit strategy....

Exiting your business isn’t "one-size-fits-all"

Your ideal path depends on your goals

Internal transfers keep your business in familiar hands: Family, partners, or employees - Preserving legacy and culture. Internal exits offer control and continuity, but may take longer to finance.

External transfers involve selling to outside buyers, like competitors. 3rd party buyers or investors, This type of transfer can often maximize price, can be faster and more lucrative, but may lead to operational changes.

Choosing the right path depends on your goals, values, and timeline!

Is Now the Time to Exit?

  • Baby Boomer Buyer & Seller Wave Is Peaking

  • Roughly 10,000 Baby Boomers retire every day. Selling now lets you beat the coming glut and position your business as a premium opportunity.

  • AI and Automation Are Changing the Game—Fast

  • Selling now lets you capitalize on your current market position before disruptive technology reshapes your industry and reduces a competitive advantage.

  • Private Equity & Strategic Buyers Have Capital to Deploy

  • It is still a strong year for activity, with private equity firms and strategic acquirers sitting on record levels of capital. They’re actively looking for well-run businesses to buy—and they’re paying premiums for the right ones.

  • You’re Tired, But the Business Still Looks Good - Personal Freedom

  • You may not have the drive to lead your company into its next growth phase.

  • Now could be the ideal window to exit while performance is strong, leaving on top before momentum dips.

  • Selling could give you the financial security and flexibility to pursue new ventures, retirement, or passions.

We will make sense of these factors, and provide you with innovative strategies to

Exit for max value with the least amount of hassle!

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